Presently, it’s simply insufficient to ensure that your web content somehow fits the small-sized screens. Many webmasters believe that any type of Responsive Web Design (RWD) will do; however, Google has tweaked its algorithm because of which the emphasis has shifted to creating well-executed and carefully planned RWD (especially for mobile phones).

Every leading company in London offering web design services has determined that this update (of the algorithm) does make some sense. That’s because a mobile website needn’t have all the functionality and elements of the one designed to run on a desktop.

So simply put, if you somehow jam the entire desktop website into a version that’s fit to be run on a mobile device, that’ll not help. There are some problems with the omnipresent RWD, and that’s why we’re (in this post) covering two of the most important ones.

The problems

Image placement

In earlier days (say, two years ago), every RWD had static images. However, that usage is soon becoming redundant. Nowadays, a design needs to be more focused on its interactive elements; and that’s why static images are soon falling out of favor with most webmasters.

Screen squeeze

Content scanning becomes exceptionally tedious when it’s been showcased on a small-sized screen—that’s what RWD is all about. (The problem is especially common when it comes to reading tabular data.) Which is why, every leading ecommerce web design company will guide its clients to do away with the tabular data when it comes to making RWDs more functional.

So these two problems are the gravest when RWDs are into consideration. And you, the webmaster, should do everything under the sun to make an intelligent RWD.