Every business website has two aims—to boost traffic and to sell its offerings through the internet. And when it comes to boosting traffic upon your website, you are left with two time-honored strategies—Search Engine Optimization (SEO) and Pay-Per-Click (PPC).

PPC and its working

Your business can pay for traffic by leveraging PPC advertising schemes and programs. (These schemes are primarily offered by every leading search engines.) Such type of programs enables a business to display its ads within the sponsored section of the search engine page. And for selecting a set of keywords, every business has to pay a certain fee. The fee is charged on the basis of how competitive your keywords are. Once a user click on your ads, she/he reaches your website; and, simultaneously, the decided fee gets deducted from your account.

However, the strategy is a little costly and demands experience (for selecting keywords and writing ad copies). Thus, it is advisable to select a leading PPC agency London for designing an effective e-advertising campaign for your company.

SEO and its nitty-gritty

However, if you do not have the big budget, then it is best to choose SEO. The strategy enables traffic to come to your websites organically. SEO can be divided into two subparts—onsite strategies and offsite tactics. Onsite strategies are the ones that involve tweaking webpages and making them SEO friendly and reader oriented. However, offsite tactics involve promoting a business’s content outside its own website.

Popular onsite tactics include:

  • Meta description
  • SEO-friendly code
  • Webpage content
  • Headings

Well-known offsite tactics comprise:

  • E-mail marketing
  • Link building
  • Guest blogging
  • Article submission

Every leading SEO agency London offers strategies that have a mix of both onsite and offsite tactics.

After knowing these two strategies, you will have a clearer picture as to which online marketing strategy suits your business the most.