In the fast-running, competitive world, PPC advertising has become a perfect mean to get the best advertising solutions matching your marketing budget. Gone are the days when marketers and advertisers had to spend millions of bucks to inform their targeted audience about the launching and availability of various commercial products and services. Even, spending huge money on marketing was not a surety of fruitful returns. Now,PPC advertising asks advertisers to pay only when their advertisements are clicked and checked by online users. A PPC management agency allows your ads to display on different websites and ask you to pay website owners if your ad is clicked.
According to the finding of a Jupiter Research published in some years back, about three-fourths of companies that outsource their PPC jobs to third parties are dissatisfied with the final results. Only 21% of them are completely satisfied. Let’s discuss some of the crucial factors that contribute in causing this dissatisfaction. These include:
Most so called PPC agencies specialize in consumer search marketing. That is why their PPC services are not appropriate for the unique needs of a B2B company.
- Generally, PPC agencies’ business model bias the largest spenders. Consequently, the agency under-serves the majority of B2B advertisers.
PPC agencies do not understand customers and their business as they work only on assumptions not concrete facts. In case of B2B firms that sell more complicated products and services, PPC finds it hard to produce results.
Connecting to outsiders may result in inactivity and information loss for the PPC outsourcer. It means loss of flexibility and agility.
PPC outsourcing can lose your control over a critical portion of your demand generation strategy.
But, with the services of an established and professional PPC management agency, you can get rid of the factors that block your success in the advertising industry.