With the growth of technology and innovation in the last decade, the scenario of mobile applications and their market has changed in a dramatic manner. Today, the whole world has gone mobile and this trend allows business enterprises to make their presence felt on modern smart phones. To establish their mobile presence, businesses have to create a mobile application that users can easily download. That is why the creation of highly engaging, interactive and fully functional mobile application has become a necessity for business organizations of all sizes and types. A mobile application is an actual application that can be downloaded and installed on mobile devices.
When it comes to gettingcompetitive advantages, businesses need to know about the mobile application development process in order to build and deploy functional and interactive mobile apps through the following options: Native applications, web applications and hybrid applications.
Native applications: A native app is an app for a particular mobile device coded in a specific programming language. These can be installed directly onto the smartphones. These apps can be acquired through an online app store.
With a native app, users can easily use the phone’s inbuilt features like camera, geo-location, address book, and many more. This application is developed on a mobile platform.
Web applications: Easily accessed through the web browser of a mobile device, web applications are mobile web portals that are specially designed, customized and hosted for the mobile phones. With these apps, users can’t make use of phone’s inbuilt features.
A web app can be a dedicated or a generic web app.
Hybrid applications: These mobile apps come somewhere between native and web apps. Hybrid apps are cross-platform or native applications with embedded HTML. These are built using a development framework in order to easily access the phone’s features. Interestingly, hybrid apps are not tied to any platform, but they can run on particular mobile devices, once built. These apps are also known as Write Once Run Anywhere (WORA) apps.
Current business perspectives of mobile applications
These apps have different applications for different businesses. Let’s know about their business perspectives with reference to the following mobile application characteristics: Speed, power, installation, Internet access, inbuilt phone features, development cost,app store and cross platform.
- A web app should be preferred if the mobile application is used to display and interact with online content or services.
- A native app can ensure availability of a better user experience if the mobile application is used offline.
- Both hybrid and web applications can be a good choice if an application targets multiple devices having a rich UI and functionality.
What to do?
All apps have their own advantages over one another. So, the decision to invest in any of the three apps mainly depends on the functionality of applications and target audience. While having mobile app solutions, business enterprises need to contact an established and reputed mobile application development company that can match the specific needs of businesses and can manage time, budget and resources in a perfect manner.